July 16 (UPI) — The White House is launching a three-week messaging campaign to spotlight President Donald Trump‘s agenda, including “Made in America” week starting Monday with U.S.-made products from all 50 states.
Trump will examine products displayed at the White House and on the South Lawn, and then will speak Monday afternoon to the media on his administration’s support of manufacturing companies in America.
Trump wants to increase U.S. production by scaling back regulations and renegotiating the country’s trade deals.
“By offering each state the opportunity to showcase a Made In America product, President Trump reaffirms this administration’s commitment to further encourage manufacturing in the United States that will further stimulate the economy and create jobs,” the White House said in a statement.
For example, representatives of North Carolina-based Cheerwine company will display its cherry-flavor cola that is used in southern recipes. The company is celebrating its 100th anniversary and is owned by founder L.D. Peeler’s great-grandsons, Mark and Cliff Ritchie.
On Wednesday, Trump will issue a proclamation that emphasizes products in the United States.
The United States sets “the world standard for quality and craftsmanship,” Helen Ferre, the White House’s director of media affairs told reporters at a briefing Sunday in Piscataway N.J., where the president is spending the weekend.
The Trump Organization has previously been criticized outsourcing many of its products, including clothing and home decor.
After a week of highlighting American-made products, next week is called “American Heroes” week — and is expected to focus on American jobs. The third week is devoted to the “American Dream,” according to a White House official.
Past “theme weeks” included infrastructure, energy and technology.